Persona is a film directed by Ingmar Bergman released in 1966. The selected clothing and accessories in this film have this timeless elegance and impeccable design, that still work today. Sunglasses, straw hat, bracelet, black turtleneck wool sweater. I was curious to know who was the stylist behind these choices. After some researches, I discovered that the costume designer who worked on the film's wardrobe and styling was Mago. Mago, born Max Goldstein, was one of Bergman's loyal recurring collaborators, working with the director over many years. There is a TV documentary made about his life in 1992 called Mago - ett liv i siden och vadmal (Mago - a life in silk and wool), released on 1992, which speaks to his significant impact on Swedish theater and film costume design.
The typeface is Florida, designed by Hans Mörhing in 1931.
